Marketing1on1: Local SEO Ranking Services
Every time I read and hear people referring to website marketing for businesses, they seem to approach the niche with big businesses in mind or marketing that is perfect for national or international audiences; in other words they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the firms that require help!)… but, what about your local dentist in Northampton? or website marketing service in Milton Keynes? or maybe your plumber in Buckingham? or that great little coffee house on the high street in your local town? These smaller businesses that rely on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this in mind I would like to address some of the issues that face small enterprises and how they can captalise on a growing trend in the usage of the internet for searching local services and goods.
The thing is, online competition for local business owners is insanely low. In case you are involved in marketing your small business online, you’re probably spending your whole day competing in ridiculously competitive markets. Right now the average town and city up and down the nation has minimal competition for local search. You don’t have to be fighting using the heavy hitters within your online market devote order to position your business in front of customers or potential prospects for the geographic area. The reason being you will find a huge gap in the online local market place that local businesses can exploit to have new business coming through their doors.
Below I set out a few of the easiest things which you can do in order to create your business more visible online for local search.
You need to understand that the internet is one of the primary approach to information gathering. Just think of your behaviour. Out from the last 10 times you needed to find some good info, do you pick in the Online Directory? dictionary? go to your local library? or did you just ask Google?
With something like two-thirds of all searches for small business information done online (TMP Directional Marketing 2008) it makes a lot of sense to ensure that your enterprise is optimised for local search.
So, if you are your small business that gives services or goods to your local area, the question you have to think about is……
– Are you struggling to get business from your website?
– Maybe you’ve invested a lot in a website that doesn’t get any visitors?
– Do you wish you could get more quality visitors and enquiries?
……should you answered yes to these, then think about, WHY?
With so much scope and chance for small businesses to optimise their services for local market, there is absolutely no rhyme or reasons why web business generation can not work for you personally.
Simple Tricks and Tips for Small Local Businesses to have Noticed on Google
1. Obtain your business listed in Google’s Local Business Centre – Being listed in Google maps and Google local has quickly surpassed the value of being listed in business directories like the classifieds. Make certain your small business appears when someone searches your small business name and keywords linked to your small business.
i. Establish a business address in the city that you would like site to rank, in case you are targeting a spot which is not the place of the registered business address. ii. Enroll in a local chamber of commerce and ask for a web link from its site. iii. Do a search for the target town or city i.e. do a search for “town, city, county”. From the search results get links from your top pages related to your target town, city or county. iv. Hyperlink to your Google listing from the website utilizing your target key phrases. v. Include localised key phrases in your backlink building efforts. vi. Include keyword terms in your business description.
2. Reviews Google likes reviews, so encourage your customers to analyze your products and services publicly to boost your rankings and supply social proof value for the products and or services that you provide. This can have good results when reviews are put in local discussion forums or on social media marketing and networking sites.
3. News/ Press Releases News, public announcements and press releases for a business or subject will definitely being to show up more often on the first page of Google’s search engine rankings. Some tips to have your business’s news results in Universal Search:
i. Make certain you send our your press releases on a regular cycle. ii Include your target keywords within the title of the press release and sparingly throughout its copy. iii Use PRWeb as well as other top press release submission services for online syndication to many other sites. iv. Key phrases target keywords within the press release for your site and other sources. v. Incorporate your target keywords inside your alt tags with any images submitted with your press releases.
4. Video Online video marketing is no doubt one of the better methods to present an idea, showcase the advantages of your company, or just simply to get your message across in an entertaining way, even if it’s just to improve your business’s brand awareness.
Video results in search engines like google are constantly gaining in popularity and visibility, so make certain video content is optimised for your target keyword. Video can also be potentially one of the simplest ways webmasters have in penetrating difficult search phrases/markets and with technological advances it really is far less difficult right now to record, upload and publish video content to the internet than ever before before.
They are but several of the simplest and quickest tricks and tips for getting your small business presence felt in your local online market. 2009 saw the start of some significant modifications in how Google’s search engine listings organises information with the launch of Universal Search. This can carry through into 2010.
This coming year, you will quickly see that search engine listings will no longer be about ranking for number one. With Google’s new (launched during early 2009) Universal Search options filtering into how its search engine results qqwzcz are displayed, you may be seeing other types of web content starting out show up on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses is that the internet market has radically changed on the last one year. Effectively, Google (which carries over 70% in the online search market) has flipped everyone upside down. So now the current market is wide open and local search can be exploited more than ever before before. The person you thought was your web competitor yesterday may not be your competitor!
For the time being the key to success on the web is diversity marketing. Pay particular awareness of what’s happening in Google’s world, figure out how to see through Google’s eyes and concentrate your business marketing in media that Google loves. In the event you would like more details about internet marketing service in Milton Keynes or perhaps for the local market or have particular challenges to get more local custom, then we would likely want to hear from you.