We are headed for a recession (some would say we are already experiencing one, depending on where you are & what industry you’re in) so you are likely to be searching for new ways to sustain & increase sales, and Search engine optimization is undoubtedly a good way forward – the best way forward, in my experienced but of course biased opinion, for generating targeted visitors to websites.
Because of the financial climate, you’re also apt to be watching your marketing budget meticulously – and consequently you will may well look for low cost Search engine optimization services.
While cheap is always preferential, especially in times like this should there be uncertainty & instability – the cheaper choice is often not the best choice, for many reasons, and this is also true when it comes to SEO services.
Why Cheap SEO isn’t the very best SEO
* Real Search marketing services are based on time & effort, as safe & effective SEO can not be automated – if it’s cheap, it probably means it involves little actual human time.
* If the SEO service will not involve much actual time & effort – it may mean that only very little work will be done, if any – or it may mean that short cut, automated tactics are employed – which at best could mean very little positive impact, but at worst could spell disaster!
* SEO consultants & companies, provide a very valuable service – and earn well due to the benefit they supply. In case a company can provide the valuable results that they’re letting you know they can – why would they provide them cheap?
* The reality is – you just cannot offer real, safe & effective Search marketing services at budget prices, since it involves lots of time & effort – beginning from keyword & consumer research, on page optimization, backlinking, quality content creation – many of these are areas of a highly effective SEO service, and they also all require time & effort.
If you’re offered a cheap SEO service, what you’re probably being offered is just one of or a mixture of these :
Online Search Engine Submission Service. Most of the cheap SEO packages are just online search engine submission services, they will likely use software to automatically submit your site to countless search engines. Completely pointless. Firstly you only really need to be concerned about the key search engines like google, one other countless obscure search engine listings are just not planning to bring targeted traffic. Secondly, you may not have to submit your web site to the online search engine. Your site will become indexed using the backlinks which can be gained to suit your needs by a search engine optimisation consultant, the greater quality the backlink, the quicker your website will probably be indexed on the major search engines like google.
Automated SEO services. They are risky, shortcut orientated approaches that will not work for long, should they work in any way. they’re risky because many search engine listings (especially Google) do not like cheats & shortcuts, and may penalise your website after they find the shortcut used – sometimes they are going to take away the website from the major search engines completely!
Other quick solution cheats & shortcuts. There are many quite well known tricks & cheats that used to work slightly & temporarily. Generally these shortcuts I’m discussing just aren’t effective any more – but, this undapc not stop search engines like google from penalising for this, or even de-indexing your internet site should they realize that you’re using one of those tactics, which will be mentioned in search engines like google relation to service.
In the event you spend £99 (for example) on SEO, this may seem cheap – and also you may be under the impression “oh well it’s only a hundred quid, worth a punt, when it doesn’t work nothing lost” but this may not really the case. If a website which you have already spent hundreds, or even thousands (including taking into consideration your time & effort invested) ends up being penalised from the major search engine listings – or even de-indexed, then cheap SEO could work out to be very expensive indeed!